Course curriculum

  • 1

    Course Learning Outcomes

  • 2

    Introduction to Yield Management

  • 3

    An in-depth look at the yield management strategy for restaurants (Part 1)

    • Unit Learning Outcome

    • Measures of Performance

    • RevPASH and how to calculate it

    • Reduce uncertainty of arrival

    • Assessment

  • 4

    An in-depth look at the yield management strategy for restaurants (Part 2)

    • Unit Learning Outcomes

    • Reduce uncertainty of duration

    • Internal strategies

    • Reduce changeover time

    • Pricing Strategies

    • Assessment

  • 5

    Adding value through Yield Management

    • Unit Learning Outcomes

    • Adding value vs. Discounts

    • Developing a Yield Management program

    • Assessment

  • 6

    A case study: Chevys Fresh Mex Restaurants (Part 1)

    • Unit Learning Outcomes

    • A case study: Chevys Fresh Mex Restaurants (Part 1)

    • Developing a Yield Management Strategy - Establishing a Baseline

    • Understanding the causes

    • Developing a Yield Management Strategy - based on findings

    • Arrival management and table mix

    • Duration management

    • Potential Revenue Effects

    • Assessment

  • 7

    A case study: Chevys Fresh Mex Restaurants (Part 2)

    • Unit Learning Outcomes

    • Implementation stage

    • Evaluation

    • Financial Analysis

    • Assessment

  • 8

    Second Case Study: Fairmont Raffles Hotel International

    • Case Study Learning Outcomes

    • Determine the baseline performance

    • All purpose strategies

    • Server mentoring and upselling

    • Busy period strategies

    • Pricing Strategies

    • Suggestive selling and upselling

    • Assessment

  • 9

    Yield Management Troubleshooting

    • Unit Learning Outcomes

    • Management

    • Staffing

    • Environment

    • Processes

    • Future Orientation

    • Assessment

    • Case Study Assesment

  • 10

    Conclusion

    • Summary and Conclusion

    • Acknowledgements

    • Course Feedback